Group+1c

=Group 1C Media Literacy Project = =Grace, Bill, Serena, and Alex =


 * __ Definitions __

Testimonial: Having a famous person advertise the product. For example Vanessa Hudgens on the skin treatment commercials. She advertises it so the people making the product try to get the consumers to think, "If I use this product I'll get skin just like her!" ** Fear: The viewer feels the emotion because of death, pain, etc. The fear is sometimes imaginary but it draws the viewer in the direction of the advertisement and away from the opponent. ** Fear Ad This is an ad for Johnson in 1964 for the Democratic party. It was saying that if you don't vote for Johnson then the world will fall apart/blow up and you will die. They have a cute little girl counting incorrectly then a bomb blowing up the world. Since it is Johnson himself talking it sounds like he is trying to communicate the message himself. Then a man with a very low, deep voice is talking, making the ad sound dramatic.
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 * media type="custom" key="2427419"

Bandwagon: Some ads say "Everybody is doing it,". A bandwagon is saying come join the majority! **media type="custom" key="2466865" This ad uses the bandwagon aspect of propaganda. This is because the ad says that the only reason voters are voting for Obama is because they hear everyone else is voting for Obama, therefore, they want to be part of the group. This ad was intended for people that were voting for Obama because everyone else was.
 * Bandwagon Ad

Glittering Generalities: Words that connect with the listener. These words are based on beliefs and other concepts that lets the listener connect with the candidate. When heard, the listener relates to the candidate without any other information. ****media type="custom" key="2405679"  Glittering Generality Ad This ad was made for President Bush and the Republican party. George W. Bush put sentences in this ad about the major things that were effecting the United States. These words were statements that were making it hard for families to pay for food and other everyday items. When the ad implied that President Bush could make the situation better, they gave their vote to him as soon as possible without any details. This ad was intended for parents who were having hard times in the economy and in life. Rewards: An added bonus for doing something such as voting for something or buying something. ** Name-Calling: The use of abusive names to cause emotional pain or humiliate a person in a political campaign, etc. **  **media type="custom" key="2466705" Name-Calling Ad** <span style="FONT-SIZE: 13pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Arial','sans-serif'"> **This ad is for Obama and the name of this ad is "Steel." This is a name-calling ad because in it, the narrator states that John McCain is "erratic." If McCain is erratic, and decides to attack another country, then we will have to finish what we started even if the next day McCain decides that it wasn't such a good idea in the first place. Being erratic is not a good quality for a president to have, so calling a presidential candidate erratic is an attack. The ad also states that Barack Obama has a "steel spine and a steady hand." This is an example of positive name-calling because we want our leaders to be strong and consistent.** **<span style="FONT-SIZE: 13pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Arial','sans-serif'"> Repetition: When a phrase, idea, or word is repeated several times, it is to put emphasis on the concept and really make it stick out.
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Plain Folk: When a candidate appeals to the everyday crowd. The candidate shows images or tells about past experiences and their childhood to make it seem they’re just like “you and me." media type="custom" key="2408749" ** ****<span style="FONT-SIZE: 13pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Arial','sans-serif'">This ad made by the Democratic Party is in favor of Barack Obama. This ad is paid by Obama For America. This ad shows Obama’s home and tells about his childhood. It shows how he worked his way up through college and life just like everyone else. Since Obama is the narrator himself the ad feels personal. The audience is probably intended to be middle class people, people who can relate to his experiences and find something similar between themselves and Barack Obama. **
 * <span style="FONT-SIZE: 13pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Arial','sans-serif'">Plain Folk Ad

**  <span style="FONT-SIZE: 13pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Arial','sans-serif'">media type="custom" key="2406533" This ad uses the faulty cause and effect aspect of propaganda. This is an ad using faulty cause and effect because McCain is blaming Obama for raising the gas prices. So it is basically saying that McCain might have a plan to solve that problem. Also, after it states that gas prices are rising, it has a fast clip of gas prices rising. To top it off, the music got more dramatic as the ad continued. This ad was probably made for people who had to sell their cars because of gas problems. This ad was sponsered by the Republican party (John McCain).**
 * Euphemisms: Another word or phrase hiding the truth. For example: They call old people senior citezens, though, the truth is that they are old.
 * <span style="FONT-SIZE: 13pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Arial','sans-serif'">Faulty cause and Effect: When a blaming takes place (cause), the reactions of people change the outcome (effect). For example: Obama blames McCain for some reason (cause) and then people don't want to vote for him because they think he is the reason something has happened (effect). **
 * Faulty Cause and Effect Ad

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 * Transfer: A silent testimonial. Also when a candidate connects him/herself to a famous or popular person to raise people’s opinions of them** <span style="FONT-SIZE: 13pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Arial','sans-serif'"> <span style="FONT-SIZE: 13pt; LINE-HEIGHT: 115%; FONT-FAMILY: 'Arial','sans-serif'">**.**