Group+2b

=Media Literacy =

=
Written by Owen F., Laura B., Layne W., and Michael T. ====== ====Fear - scaring you into doing something someone else wants; example: "Vote for McCain because Obama will raise all your taxes!" (video example shown below)           <span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">    <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">    <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">    <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">    <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">media type="custom" key="2586131"     <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"> This advertisement is about John McCain who is a Republican but sponsored by Barack Obama/Democrat. It is using fear by saying that John McCain is going to keep us in Iraq for maybe 100 years and showing war scenes. It also says that we have spent $500 Billion. The audience is voters who are against the war, voters who care about taxes a lot, and probably, parents who have kids in the army. ==== ====<span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">Testimonials - confessing who you are voting for and influencing others to do the same; example: Oprah Winfrey said she was voting for Obama, and now most of her fans are voting for Obama. (video example shown below)    ==== <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">    <span style="display: block; color: rgb(246, 142, 209); font-family: Tahoma,Geneva,sans-serif; background-color: rgb(19, 164, 26); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">     <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">     <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">     <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">     <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">      <span style="display: block; color: rgb(201, 27, 13); font-family: 'Trebuchet MS',Helvetica,sans-serif; background-color: rgb(8, 12, 9); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">     <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">      <span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">  <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 189); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"> Glittering Generalities - positive name calling, or someone  <span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"> <span style="background-color: rgb(251, 112, 189);">wanting you to approve of something without examining the evidence (video example shown below)   <span style="background-color: rgb(255, 255, 255);"><span style="color: rgb(0, 0, 0);"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 189); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">         <span style="display: block; color: rgb(201, 27, 13); font-family: 'Trebuchet MS',Helvetica,sans-serif; background-color: rgb(8, 12, 9); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">      <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">      <span style="background-color: rgb(255, 255, 255);"><span style="color: rgb(0, 0, 0);"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">      <span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">media type="custom" key="2519557" <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; font-family: 'Comic Sans MS',cursive; text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(248, 145, 225); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(239, 248, 32); font-family: 'Trebuchet MS',Helvetica,sans-serif; background-color: rgb(3, 2, 2); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">This advertisement is about John McCain and Sarah Palin. It is also sponsored by John McCain/Republican. They tell you a lot of positive things that both of them have done. They want the voters to approve of them without examining any evidence. The audience is probably people in business or who know a lot about politics because they are talking about things that would be interesting to them and other people might not understand. The audience has to have an education or know about politics.

Euphemisms - when you use a word or phrase that is more polite than something else you might say. Instead of using an ugly or unacceptable word, you use a less offensive or even nice sounding word to describe something; example: saying "advisor" for "soldier"        <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">       <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">        <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">         <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">        <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">      <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"> <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">Rewards  <span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">- bribing the voters by saying that the candidate will make changes that will benefit them

<span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">    <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">Bandwagon - following the crowd; example: 5 people are voting for Joe, and 1 person is voting for Bob. The Bob person switches to Joe because everyone else is. (video example shown below) <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">media type="custom" key="2547095" This advertisement is about Barrack Obama/Democrat and sponsored by John McCain/Republican. They are talking about how Barrack Obama wants to share the wealth and how they don't agree with that. A lot of people are shown saying they are "Joe the Plumber" and don't like what he is going to do. They want the voters to follow these people and vote for John McCain instead of Barrack Obama. The audience is common people like the ones in the advertisement and people who are like "Joe the Plumber".

<span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">Repetition //(Repetition)// - saying something until someone believes it (video example shown below) <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">     <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">       <span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">media type="custom" key="2535189" <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">This advertisement shows John McCain/Republican but is sponsored by Barack Obama/Democrat. It repeats the words "proud of that commercial" so that people will notice it and believe it. The audience is probably young voters because it has celebrities in it and a young person is talking at the beginning. The young person also uses the work "mudslinging" which is for younger voters.

Name-Calling - using a term, phrase, or word to describe the opposing candidate and give them a negative appearance; examples: commie, fascist, pig, yuppie, bum, queer, terrorist, McCain't, N'Obama (video example shown below) <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">    <span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">media type="custom" key="2473901" <span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">This advertisement is about Barack Obama/Democrat and sponsored by John McCain/Republican. It calls Barrack Obama a "hypocrite". The narrator sounds like a news show so the audience may be adults and older people but it could be for all the voters.

Faulty Cause & Effect - using something to create a positive image. <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"> <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">Plain Folk - appearing to be like the middle class. media type="custom" key="2586285" This advertisement is about John McCain/Republican and sponsored by Barack Obama/Democrat. It is plain folk because it has people who appear to be middle class because they work for DHL, may lose their job, and are just trying to provide for their families. The audience is common voters who are like the people in the advertisement and can understand the problems they have. <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"> <span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="display: block; color: rgb(0, 7, 255); font-family: 'Comic Sans MS',cursive; background-color: rgb(251, 112, 219); text-align: left;"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);"><span style="color: rgb(0, 7, 255); background-color: rgb(251, 112, 219);">Transfer - subtly putting something into a campaign or an ad; example: Ending a speech with a prayer subtly puts your religion into your campaign.