Group+1b

Group 1B Media Literacy Project

Nick Laura Neel Sydney Daisy **__Definitions & Ads__**       **Fear - The feeling of being afraid of real or imaginary threats.** **Repetition -** **    The act of repeating or a repeated action, performance, production, or presentation. media type="custom" key="2543159" width="31" height="31"** **100 Years (Democratic)** (Propaganda: **R//epetion and Fear//**) This is fear because they are making it look like the future is going to be deadly and people are afraid of things like that. John McCain, George Bush, and two people in the war are in the ad. The people that should be wathcing this are everyone because it effects our future if the war will keep going or if it will stop. It will definetly effect some people because some of thier family members are in the war. The ad 100 Years is made by The Democratic National Committee, and it is the Democratic party. The music in this ad is very dramatic, or scary. It's to make people think that if McCain wins, their life will be horrible. 100 Years is located in many different spots. At first, it is located at some stadium where Mc Cain is presenting a speech. Then it goes to war scenes, and back to the stadium. this is also repetion because a scene is repeated. media type="custom" key="2543369" **Don't Know Much (Democratic)** (Propaganda: //**Glittering Genaralities**//) DONT KNOW MUCH isn't located anywhere, really, there are just pictures with McCain in them, George Bush, and cars. The music has words in it saying that McCain doesn't know much about the price of cars and the economics. This ad is for anyone who drives a car or works for a car buisnesss or sells gas because the main topic in the ad is about gas prices. This ad is transfer because the pictures of McCain and Bush together makes the voters think that that if McCain wins the elections, gas prices will stay the same. DONT KNOW MUCH is by Barack Obama, Democratic Party.
 * Glittering Generalities -**        **Are emotionally appealing words closely associated with high valued concepts and beliefs.**

**Rewards -**      **Something given to someone for their accomplishment or worthy behavior. media type="custom" key="2584813"** (Propaganda: **//Rewards//**) This ad is rewards because it has a man's deep voice saying that like if you vote for McCain, good things will happen, like better economics. The ad 2013 is for the Republican, and it was made by John McCain. The music is really dramatic, and fast. There isn't really a location, just short clips of things like health care, economics, etc. This ad should be seen by everybody who would understand what economics mean.
 * 2013 (Republican)**

    **Name Calling -**    **An overt way of saying another store is a bad place and that they are better. media type="custom" key="2544211"** **Disrespectful (Republican)** (Propaganda: //**Name Calling**//) This ad is talking about how Obama was disrespectful to Governer Sarah Palin by saying about how she was good-looking and about how she was a liar. The narrator says that Obama was the biggest celebrity, but because the attention wore off, he started making up rumors about Palin. This is a republican ad is paid for by McCain-Palin 2008. There isn't a location, but there are clips of him being in a stadium, then in a room of some sort, then McCain and Palin giving a speech.  **  media type="custom" key="2544513" **Maverick No More (Democratic)** (Propaganda: **//Testimonial//**) This ad is Testimonial because the people who are speaking are Senators, and well known. For example, Senator Kerry is speaking, and he ran for president in the 2004 election, so he is a "celebrity" or was back in 2004. There is no narrator, just the assorted //democratic// senators. The issue of this ad is how Senator McCain changed a lot, and that "everyone's" surprised with him, and they thought that the 2000 McCain would not vote for this 2008 McCain. The indended audience seemed to be more adult than child or teenager. Paid for by McCain-Palin 2008. **Plain Folks -** **The seller is trying to convince the buyer that his/her product is good for the common person, and will help them. media type="custom" key="2585189"** (Propaganda: //**Plain Folks**//) This ad is Plain Folks because the narrator is an average man speaking about his life, and how Senator Obama does not believe in his right to own a firearm to defend himself. This ad is showing that he just wants to keep his family safe, he's just like you. The indended audience was aimed at middle-school and above ages, because they really would understand the concept, but younger kids might too. This ad was paid for by GunBanObama.com.
 * Testimonials -**     ** When a celebrity is speaking, and saying that the product/candidate/whatever is being advertised is good and you should buy it.
 * Way of Life (Republican)**

 **Band-Wagon -**      **Saying that everyone is doing something, and you should do it too!** **Transfer - **      **Is like a testimonial, except the celebrity is not speaking and it's just a picture.** **Faulty Cause & Effect -**       ** Where the seller claims that because someone/something did something, that something happened. The effect that happened may not have the cause that the seller claims. **   ** Euphemisms -     An example or act of substituting a mild or indirect term that is considered harsh. **

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